We didn't start BASELINE Co because we love skincare. We started it because most of us never had one, and got tired of looking tired.
Here's the thing nobody tells you: you don't need ten steps. You don't need a routine that takes longer than your actual shower. You need one thing that works, applied twice a day, so you stop looking more worn down than you actually are.
That's it. That's the whole idea.
Why "Baseline"
A baseline is the number you're supposed to come back to, the normal, steady, "this is what good actually looks like" line. Most guys never had one for their skin. Nobody ever showed us what a baseline was supposed to be, let alone how to get back to it after a bad night's sleep, a long week, or just getting older.
So we built one product to do that job. Not a beauty routine. Not a ritual. Just something that resets the baseline and gets out of your way.
What's actually in it
We didn't want to sell you hype, so we didn't build the formula around a trend. Copper peptide has been studied for decades, it's one of the most researched compounds in skincare, not a TikTok discovery. We paired it with real, simple ingredients, cranberry extract, aloe, witch hazel, because they do the job, not because they photograph well on a label.
Who this is for
Guys who've never bought a skincare product in their life. Guys whose entire routine is a bar of soap and cold water. Guys who don't want to become "a skincare guy," they just want to stop looking like they haven't slept in a week when they actually have.
If that's you, this was built for you.
The only promise we're making
We're not going to tell you this will change your life. We're going to tell you it does one job, does it well, and takes fifteen seconds twice a day. Try it for 30 days. If it doesn't work, we'll refund you, no explaining yourself required.
That's the whole story. Now go put some on.
The BASELINE Team